7 PR Firms In San Francisco You Can Partner With

San Francisco, with its bustling tech scene and innovative culture, has become a hotspot for top-tier public relations (PR) firms that help brands shape their image, manage crises, and connect with audiences in meaningful ways. As competition intensifies across industries, having a skilled PR partner is crucial for businesses to stay relevant, navigate challenges, and build lasting reputations.

​The city is home to some of the most dynamic PR agencies, each offering unique strengths and specialties that cater to a range of needs—from media relations and influencer partnerships to crisis management and digital storytelling.
​
This blog highlights seven PR firms you can partner with in San Francisco. These agencies are known for their expertise in crafting compelling campaigns, producing valuable content, and implementing integrated communications strategies that amplify brand messages. Whether you’re a tech startup aiming to boost your visibility, a nonprofit seeking to increase community engagement, or an established company navigating brand perception, these PR firms have the resources and insights to drive results.

PR Firms That Can Help You Navigate Crisis

Here’s a look at PR agencies (in no particular order) in San Francisco:

5Borough Communications

• Overview. 5 Borough Communications helps brands looking to integrate PR with social media management, SEO, and brand positioning. Known for its expertise in comprehensive brand strategy, 5BC offers a personalized approach that meets each client’s unique needs, combining digital marketing tactics with traditional PR for maximum reach and impact.
• Specialties. Social media strategy, SEO integration, content development, and website management.
• Notable Clients. Industry leaders in tech, nonprofits, and consumer services.

Baden Bower

• Overview. With a global footprint, Baden Bower provides extensive media relations and reputation management services. Their strong network in media helps clients gain coverage in leading publications, solidifying brand awareness and authority.
• Specialties. Media placements, brand strategy, reputation management.
• Notable Clients. Major global brands in lifestyle, finance, and consumer goods.

Antenna

• Overview. Antenna’s expertise in the clean tech, healthcare, and real estate sectors positions them as a go-to firm for mission-driven brands. Antenna’s integrated marketing and PR solutions emphasize storytelling that resonates with today’s socially conscious audiences.
• Specialties. Digital marketing, thought leadership, brand storytelling.
• Notable Clients. Brands leading in environmental innovation and health technology.

Singer Associates Public Relations, Inc.

• Overview. Singer Associates has a long-standing reputation in San Francisco for handling high-stakes public relations challenges, from crisis management to high-profile public affairs. The firm’s strength lies in managing media relations and public perception for its clients, often in politically charged or competitive industries.
• Specialties. Crisis communications, media relations, public affairs.
• Notable Clients. Leading organizations in public policy, real estate, and urban development.

De Alba Communications

• Overview. De Alba Communications specializes in multicultural PR, helping brands connect with diverse audiences through culturally competent campaigns. Their emphasis on community engagement and inclusive messaging makes them a valuable partner for brands seeking authenticity in their outreach.
• Specialties. Multicultural marketing, community relations, event management.
• Notable Clients. Multinational brands in consumer services, community organizations, and nonprofits.

Landis Communications Inc. (LCI)

• Overview. Known for their award-winning approach, LCI is a well-rounded PR firm with a diverse portfolio spanning tech, healthcare, and real estate. Their integrated marketing approach combines traditional PR with digital strategies, creating a holistic brand narrative for clients.
• Specialties. Media relations, digital marketing, branding.
• Notable Clients. Healthcare providers, tech companies, and real estate leaders.

Firebrand Communications

• Overview. Firebrand specializes in PR and marketing for tech companies, particularly startups. With a focus on lead generation and brand awareness, they offer a comprehensive suite of services tailored to the unique needs of tech brands.
• Specialties. Media relations, content marketing, social media management.
• Notable Clients. Fast-growing tech startups and established tech companies.

Creative Campaigns and Content Development

Many PR agencies in San Francisco go beyond traditional PR by offering creative campaigns and content development services. These services are essential for brands looking to communicate with their audiences in innovative ways. Key offerings include:

• Blogging and Social Messaging. Agencies develop blog content and social media strategies that drive engagement and strengthen brand voice.
• Infographics and White Papers. These agencies create compelling visuals and detailed white papers that break down complex information into digestible insights.
• Op-Ed Pieces and Contributed Articles. Crafting opinion pieces and bylined articles to position clients as thought leaders in their industries.

The Role of Integrated Communications in PR

Integrated communications allow brands to create consistent messaging across all channels. This approach combines PR with digital marketing, content, and social media to create a cohesive brand experience. With integrated communications, PR agencies in San Francisco ensure that every campaign aligns with clients' overarching brand goals, maximizing reach and impact.

​Choosing the Right PR Agency for Your Business

Selecting a PR agency that fits your brand’s specific needs is crucial. When evaluating agencies, consider:

1. Industry Expertise. Look for agencies with experience in your industry for insights and connections that can accelerate results.
2. Range of Services. If your needs are diverse, an agency with a wide array of services, from media relations to digital marketing, can offer more comprehensive support.
3. Client Compatibility. The agency’s culture and communication style should align with your company’s values to foster a productive partnership.​

How to Evaluate the Effectiveness of Your PR Agency

Once you’ve selected an agency, keep track of their performance by:

• Set Clear Objectives. Define success metrics such as media mentions, audience reach, or engagement rates.
• Track Performance. Use analytics to measure the impact of each campaign.
• Regular Check-ins. Schedule periodic reviews to assess progress and discuss potential adjustments to strategy.

Frequently Asked Questions

How much is a PR agent? ​

Costs vary widely, but monthly retainers for established PR firms generally range from $5,000 to $20,000, depending on the scope of services and the agency's reputation.

What exactly does a PR agency do? ​

A PR agency manages a brand’s relationship with the public, media, and stakeholders. This includes services like media relations, crisis management, content creation, and digital marketing.

What are some of the top PR agencies in San Francisco? ​

The agencies highlighted in this list, such as 5Borough Communications, Baden Bower, and Singer Associates, represent some of the most influential PR firms in the city.