AI Tools for PR: Tools to Supercharge Your Campaigns

11/1/2023

The future of public relations (PR) is being reshaped by the relentless march of artificial intelligence (AI). Far from just a passing trend, AI is set to become an integral part of PR, transforming how we work. Contrary to popular belief, AI is more than just chatbots and image generators; it encompasses many powerful tools and services designed to make PR professionals' lives easier.

In the following article, we will explore the synergy between PR and AI, introduce you to the top AI tools for PR, discuss the ethical implications, and provide insights into the bright future of PR in the AI era.

AI in Public Relations: A Dynamic Duo in the Digital Age

10/1/2023

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Have you ever stopped to think about how fast the world is changing? Our daily lives are so intertwined with technology that it's hard to imagine life without it. During this whirlwind digital transformation, AI has emerged as the ultimate game-changer. But how does this translate into the world of Public Relations (PR)?

The Big Change: How AI is Shaking Up PR
Over the past few years (but rally since the introduction of ChatGPT), the PR industry has seen a seismic shift with the entry of AI. But before you imagine robots taking over press conferences, let's set the record straight. AI in Public Relations (PR) is all about enhancing efficiencies and giving professionals tools to up their game. But does it replace the human touch? Not quite.

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Navigating Turbulent Waters: Creating an Effective Crisis Communications Plan

9/1/2023

In today's fast-paced business environment, crises are not a matter of "if," but "when." Whether it's a sudden leadership change, a data breach, or a product malfunction, organizations must be prepared to navigate these challenging situations with finesse. A well-crafted Crisis Communications Plan is no longer a luxury but a necessity for maintaining reputation and stakeholder trust.

The Prevalence of Crises in the Business World

According to a study by PwC, 69% of executives believe their companies will experience a crisis in the next five years. This staggering statistic underscores the importance of having a comprehensive Crisis Communications Plan in place.

Essential Strategies for Startup Success: Positioning, Design, Assets, & Promotion

8/1/2023

All the points discussed in this blog have been explained in a video interview I had earlier this summer with Adam Spector. The original interview can be viewed on their YouTube channel.

Adam Spector is the CEO of Levy. Levy is your operations team partner and promises to remove the pain of back-office (HR, compliance, finance, and equity) work so that you and your team can focus.

I am grateful for the opportunity to share these essential details, primarily for startup businesses.

-Warner Johnston, 5BC

As someone who has had the privilege of advising numerous startups, I've seen firsthand the crucial role that positioning, design, assets, and promotion play in their ultimate success. These elements constitute the very lifeblood of a startup's identity, influencing its immediate business operations and how it's perceived in the broader market.

Navigating the Storm: Warner's Insights on Crisis Management in Public Relations - Part 1

7/1/2023

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There's a unique thrill to public relations, a dynamic field where words wield power, perceptions shape reality, and narratives guide the journey of organizations.

But, just as a calm sea can turn stormy, the world of PR can be hit by crises. In these moments of chaos, the mettle of an organization is tested and its reputation shaped, not by the crisis itself, but by how it is managed.
I'm Warner Johnston, a seasoned communications professional who navigated these turbulent waters for over two decades. This blog post is a guide to the fascinating, often challenging, world of crisis management in public relations.

Crisis Communication - Part 1 of 2 blogs

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AI Tools for PR: Tools to Supercharge Your Campaigns

AI in Public Relations: A Dynamic Duo in the Digital Age

Navigating Turbulent Waters: Creating an Effective Crisis Communications Plan

Essential Strategies for Startup Success: Positioning, Design, Assets, & Promotion

Navigating the Storm: Warner's Insights on Crisis Management in Public Relations - Part 1

The Press Pass