Why Hire a Public Relations Agency to Boost Your Business?

12/1/2022

There are many reasons to consider hiring a PR agency to help boost your business. A good agency can provide you with the media coverage and exposure you need to reach your target market, build brand awareness, and generate more leads and sales. In addition, a reputable agency can also help you manage your online reputation, protecting your brand from negative publicity and promoting positive media coverage.

If you need to figure out whether or not hiring a PR agency is right for your business, read on for Five Reasons to Hire a PR Agency and 5 Things to Look for in a PR Agency.

How to Improve Your Marketing Strategy

11/1/2022

Marketing is an essential part of any business, and it needs to be given careful thought and attention to be effective. There are many different aspects to marketing, and knowing where to start when trying to improve your marketing strategy can be challenging. However, there are some basic steps that you can take to make sure that your marketing strategy is as effective as possible.

What Makes Good Marketing Strategy?
There are a few key elements that make up a good marketing strategy. First, you need to have a clear understanding of your target market. Who are you trying to reach with your marketing? What are their needs and desires? What motivates them? Once you understand your target market, you can develop a marketing mix that will appeal to them.

The marketing mix is the combination of tactics that you use to reach your target market. It includes advertising, public relations, promotions, and pricing. Each of these elements needs to be carefully planned and executed to be effective.

Another important element of a good marketing strategy is tracking and measuring your results. You need to be able to track how well your marketing is working so that you can make the necessary changes and adjustments. Without tracking and measuring, it will be difficult to know if your marketing strategy is effective.

The Benefits of Advertising and How to Do It Effectively

10/1/2022

All over the globe, one of the most integral parts of doing business is advertising. Most companies would not be able to function without it. Advertising is a multi-billion global industry because it is not just about informing people about products and services, but also about persuading current and future customers to spend.

In this article, we will discuss the numerous benefits that advertising provides.

14 Powerful Content Marketing Strategies That Will Boost Your Business

9/1/2022

Content marketing has been around for a long time, but it’s only recently that businesses have started to take notice of its potential. In the past, companies relied on traditional marketing techniques to reach their target audiences. But things have changed with the rise of the internet and social media.

Now, businesses need to find new ways to reach their audiences where they are spending most of their time – online. That’s where content marketing comes in.

The reason is simple: people are bombarded with marketing messages from all sides in the internet age. Businesses need to create exciting and valuable content to cut through the noise.

It’s not about selling anymore; it’s about providing value. And when done right, it can be highly effective in boosting your business.

Building a Professional Brand

8/1/2022

There are multiple reasons why building your professional brand and standing out from the crowd can be important for your business or your career. First, your brand is how you present yourself to the world and should reflect your unique skills, values, and personality.

Building a strong brand can help in many ways, including:

Making you more visible to potential employers or clients,
Helping you stand out from the competition,
Boosting your confidence and career prospects, and
Allowing you to network more effectively.

While there are many ways to establish your digital brand, this article will look at LinkedIn, Digital Portfolios, and Social Media.

What's in a Name?

7/1/2022

When starting a new business, one of the first decisions you'll have to make is what to name it. Picking the right company name is important. It will be the first thing potential customers see and will represent your business in everything from marketing materials to domain names and social media accounts.

Reflection on Celebrating my First Anniversary as a Consultant

6/1/2022

As my first anniversary recedes in the rear window, I've spent some time in reflection.

All in all, I've been very fortunate to work with some great clients, each with their own unique set of needs and wants, and I've learned something from all of them.

But I've also learned how to apply my trade as a consultant, which is entirely different from when I was an in-house employee.

I've grouped my learnings into five areas.

May my experience be of value to others who find themselves just starting.

The art of the hustle (and patience)
Billing & pricing
Reviewing deliverables (and learning to love share screen)
Paying it forward
Relearning time management (even if you are a type-a nut job like me)

The Three Important Steps of Content Marketing

5/1/2022

You may have heard that content is king when it comes to marketing, and that's definitely true. But creating quality content can be a challenge - especially if you're just getting started. So, where do you begin? This post will outline some essential tips for creating compelling content marketing campaigns.

Content marketing is an important tool to obtain, engage, and keep a following. This is achieved by generating and distributing relevant material - blog articles, white papers & case studies, videos, and other media.

This technique allows you to position yourself, your company, or your client as an expert while also increasing brand recognition. This ensures that your company remains top of mind for current and future clients.

So what are the three important steps?

A Branding Framework

4/1/2022

Google the term “branding” and be prepared for over 3.6 billion results. You will discover a wide range of tools, consultants, services, and terminology. It can be completely overwhelming, and it may leave you wondering: where do I even begin?

The good news is that branding doesn't have to be overly complicated. In fact, it boils down to one simple question: what is the image you want your business to convey?

My practice specializes in helping small to mid-size companies create, or refresh, their brand. I follow a relatively simple 4-part process. Well, simple to write about but not so simple to execute.

Scroll down to read more or download the presentation here.

Let's chat a bit about website branding...

3/1/2022

How long will someone spend looking at your website before bouncing? Are you utilizing the "above the fold" to keep them interested in scrolling down to read more? How are your major elements positioned to enhance attraction?

Read below for some ideas on how to keep visitors engaged and what key elements should be placed "above the fold."

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