A Branding Framework
The 5 Borough 4-Part Guide to Branding
A good brand conveys authenticity and trust, which leads to repeat customers by allowing you to raise awareness, build relationships, and stimulate demand.
First, I work with a company on their positioning. Once that is complete, we turn to design which transitions into asset development. Once these three areas are reasonably complete, we look at different types of promotion.
1. Positioning. The reason for your existence.
Altogether, a good brand will...
5 Borough Communications specializes in what we like to refer to as "practical and tactical" brand design and refresh. The above framework guides this work.
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