What's in a Name?

​When starting a new business, one of the first decisions you'll have to make is what to name it. Picking the right company name is important. It will be the first thing potential customers see and will represent your business in everything from marketing materials to domain names and social media accounts.

Tips to Consider When Naming Your New Company

​When naming your business, there are a few things you need to keep in mind. First, think about what you want your company name to communicate about your business. Is it professional and serious, or fun and whimsical? 
 
Is the name you are considering easy to spell and pronounce? The last thing you want to do is frustrate potential customers trying to find your website or remembering how to pronounce the name.
 
You also need to make sure the name is legally available for use and that it's not already taken by another company. Avoid using made-up words or names that are too similar to existing businesses.
 
Additionally, it's crucial to choose a name that you can easily get a domain name and social media handles. Keep these things in mind as you brainstorm possible names for your business.
 
And if you are stuck, consider a unique word or phrase that represents your future endeavor. Sometimes starting with a potential tagline and working backward to the company name can generate creative gold.