Online Resources

The following resources include ones that I regularly use in my day-to-day (marked with an asterisk) or potential tools that I wanted to organize for future use.

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Content Generation	Pitching
Crisis Communications	SEO
Comms Documents	Stock Images
Editorial Calendars	Miscellaneous
Monitoring Service

So many great PR tools...and many of them are free!

Content Generation	Value
AI Jarvis	$29/month; money back guarantee w/in 2 weeks; generates unique content using an AI
Content Company	$65/post + monthly plans available; utilizes copywriters to assist with your content needs
Grammarly*	$139.95/year; reviews writing w/multiple tools for Word, Browsers, etc.
Hemingway Editor	Free; reviews grammar & sentence structure
Subject Line Creator	Creates & analyzes strength of subject lines

Crisis Communications
CDC Manuals	Crisis & Emergency Risk Communication (CERC) Tools
Message Maps	Download free framework for crisis planning

Comms Documents
Comms Plans Templates*	Visme is a great tool with a variety of downloadable templates
Press Kit Template	Great explainer of the value w/downloadable template
Press Kit Template 2	Another Press Kit template w/presentation template
Project Charter Template	Starting a new group project?  Check out this resource

Editorial Calendars
Asana	Free for up to teams of 15; not only editorial calendars but marketing planners can be created here
Welcome Marketing ​	More marketing focused that Asana
Magazine Editorial Calendar Access	$150/month; includes calendars for many popular magazines
Why You Need an Editorial Calendar	Explainer on the benefits

Monitoring & Publishing Services
Awario	$24/month; focuses on brand sentiment
Cision	$7000/year; industry leader w/over 1.4 million media contacts
Mention	Free Trial & $29/month; monitor’s competition & brand
MuckRack	Approved by multiple communications professionals
PR Attribution	Measures ROI of campaigns
Press Release Jet	$99/release; may not have capabilities of other services
Prowly	$189/month; 1 million media contacts
Comparison of Services	Compares many of the services listed above

Pitching
BetaList	Discover (or submit) info on new startups
Buzzsumo	$99/month; scans influencers
Grin.Co	$2k/month; influencer marketing
JustReachOut	Free Trial & $99/month; identifies reporters & influencers for direct pitching
Ninja Outreach	Free trial & $119/month; finds Instagram & YouTube Influencers
SparkToro	Identifies influencers to follow
Submit.co	Press coverage for startups

SEO Resources
Ahrefs	Assist with competitive link acquisition & SEO tools
Citation Development	Accrues mentions of your business on websites & local directories
Birdeye	Online review assistance
Callrail	Website telephone tracker
InvisiblePPC	White Label PPC company
Website Analysis	SEO Checker

Stock Images
Unsplash*	Free
StockSnap	Free
StockUp	Free

Miscellaneous
Locate Email Addresses	14 ways to find an email address
CoverageBook	$99/month; creates PDF reports from online coverage
LinkedIn Advertising	Explainer
Personality Assessments	DISC assessment for teams
Prezly	$50/month; CMS & online newsroom
Upbeat Online PR	$2k/month; online PR partner