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Online Resources

8/1/2021

 
Tools
The following resources include ones that I regularly use in my day-to-day (marked with an asterisk) or potential tools that I wanted to organize for future use.



Content Generation
Pitching
Crisis Communications
SEO
Comms Documents
Stock Images
Editorial Calendars
Miscellaneous
Monitoring Service
  

So many great PR tools...and many of them are free!

Content Generation
Value
AI Jarvis
$29/month; money back guarantee w/in 2 weeks; generates unique content using an AI
Content Company
$65/post + monthly plans available; utilizes copywriters to assist with your content needs
Grammarly*
$139.95/year; reviews writing w/multiple tools for Word, Browsers, etc.
Hemingway Editor
Free; reviews grammar & sentence structure
Subject Line Creator
Creates & analyzes strength of subject lines
Crisis Communications
 
CDC Manuals
Crisis & Emergency Risk Communication (CERC) Tools
Message Maps
Download free framework for crisis planning
Comms Documents
 
Comms Plans Templates*
Visme is a great tool with a variety of downloadable templates
Press Kit Template
Great explainer of the value w/downloadable template
Press Kit Template 2
Another Press Kit template w/presentation template
Project Charter Template
Starting a new group project?  Check out this resource
Editorial Calendars
 
Asana
Free for up to teams of 15; not only editorial calendars but marketing planners can be created here
Welcome Marketing ​
More marketing focused that Asana
Magazine Editorial Calendar Access
$150/month; includes calendars for many popular magazines
Why You Need an Editorial Calendar
Explainer on the benefits
Monitoring & Publishing Services
 
Awario
$24/month; focuses on brand sentiment
Cision
$7000/year; industry leader w/over 1.4 million media contacts
Mention
Free Trial & $29/month; monitor’s competition & brand
MuckRack
Approved by multiple communications professionals
PR Attribution
Measures ROI of campaigns
Press Release Jet
$99/release; may not have capabilities of other services
Prowly
$189/month; 1 million media contacts
Comparison of Services
Compares many of the services listed above
Pitching
 
BetaList
Discover (or submit) info on new startups
Buzzsumo
$99/month; scans influencers
Grin.Co
$2k/month; influencer marketing
JustReachOut
Free Trial & $99/month; identifies reporters & influencers for direct pitching
Ninja Outreach
Free trial & $119/month; finds Instagram & YouTube Influencers
SparkToro
Identifies influencers to follow
Submit.co
Press coverage for startups
SEO Resources
 
Ahrefs
Assist with competitive link acquisition & SEO tools
Citation Development
Accrues mentions of your business on websites & local directories
Birdeye
Online review assistance
Callrail
Website telephone tracker
InvisiblePPC
White Label PPC company
Website Analysis
SEO Checker
Stock Images
 
Unsplash*
Free
StockSnap
Free
StockUp
Free
Miscellaneous
 
Locate Email Addresses
14 ways to find an email address
CoverageBook
$99/month; creates PDF reports from online coverage
LinkedIn Advertising
Explainer
Personality Assessments
DISC assessment for teams
Prezly
$50/month; CMS & online newsroom
Upbeat Online PR
$2k/month; online PR partner

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